- #Add rich snippets to website how to#
- #Add rich snippets to website code#
Blog posts – if you have a blog on your site and constantly post interesting articles, you might want to denote them using this schema type.
Videos – to show additional info in search results like thumbnail, description, upload date, etc. Product or service – if you provide products or services, you can display their price, availability, rating. Local business – worth considering if you don’t have a Google My Business account. General enhancements – like breadcrumbs, site name, logo, social profiles and more. #Add rich snippets to website code#
You will have to identify what are the most appropriate schemas for your business and then implement them into your website (which means adjusting the code of your site).įor a photography or videography website the most common schema types might be: Most of structured data types are based on vocabulary, which is comprised of a large set of different schemas (for example: organization, local business, event, review, article, product, etc.). Google search supports structured data in 3 different formats:
More conversions – visitors get what they are looking for, consequently you get more reads, downloads, inquiries, sales, etc. Hence you will have higher chances to get even richer results in organic search results (the ones that display your rating, location, key pages from your site, etc) Quality – once you implement rich snippets, Google will better “understand” the content on your site. Better CTR (Click through rates) – users tend to click more frequently on rich snippet results. These include images, reviews, video etc. Extra visibility – you get more real estate in search results and your snippets are eye catchy. The more structured data you denote on your site, the bigger the chances to get rich results and improve your search listing in organic results. However, they will help Google better understand your content (semantic/meaning). Getting rich snippets will not immediately affect your Google score, since they’re not a direct organic search ranking factor. In order to get rich snippets in Google search results you need to add structured data to your site pages. 
recipes, events, products, reviews, photographer websites, etc.).Īnd here’s a rich Google snippet, that includes more information and captivates the user’s attention (they often also include a little image next to the description): Some type of content/pages can be displayed with a rich snippet (i.e.
Rich snippets are those well structured and good looking results that you get in Google when searching for a specific term or company.
#Add rich snippets to website how to#
While there are various ways to implement Rich Snippets, in this article we will explain how to set them up using 2 handy WordPress plugins. In this article we will explain what rich snippets are, how to implement them and how to get the most out of them for your site.
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